Limited Edition Gluten free. 100 years living life wisely. No preservatives. Way back in 1921, Earl Wise, owner of Wise Delicatessen, decided to start making potato chips to sell to his patrons. The chips were an immediate hit, and pretty soon Earl Wise became known as a potato master. A wise owl was chosen as the company mascot, and the stylized owl eye has been the Wise iconic logo ever since. If you like sweet and the right amount of hot, you'll love these Southern Peach Habanero chips. Sweet and salty, tangy and spicy, they'll carry you away with their burst of fruity peach flavor and peppery habanero heat. Special limited-time flavor! Celebrating a century of potato perfection! Facebook (at)wisefans. Instagram (at)wisesnacks. Twitter (at)wisefoods.